Avoid making emotional decisions about your .TOOLS domain name
This can be a big mistake. Think about your .TOOLS domain name a lot before you pick it, and confirm that it makes sense logically and that others would understand it if you shared it with them.
Focus on where you live
If you have a local business, think about including your city or state in your .TOOLS domain name to make it easy for customers to find and remember. Also consider adding your local address to your business website.