Avoid .PHOTO domain names that are too similar to other sites
To make your website distinctive, it is very important that you avoid claiming .PHOTO domain names that are too similar to existing sites. These include hyphenated names, numbered names, pluralized names, etc.
You are trying to make your website stand out, so search around first and make sure the .PHOTO domain you want isn’t already claimed or too similar to something else.
Choose an intuitive .PHOTO domain name
If a random person could read your .PHOTO domain name and immediately figure out what your company does, that is ideal! This will prevent a lot of confusion and make sure people know just how you can help them with your business or website.