If a random person could read your .MARKET domain name and immediately figure out what your company does, that is ideal! This will prevent a lot of confusion and make sure people know just how you can help them with your business or website.
Build your brand with a .MARKET domain
Protecting your brand name is important, and you can do this by registering other versions of your domain name, even common typos of it. Doing this will also help drive more traffic towards your website over time.