If a random person could read your .DEV domain name and immediately figure out what your company does, that is ideal! This will prevent a lot of confusion and make sure people know just how you can help them with your business or website.
Add a word to your .DEV domain name if it is not available
The perfect .DEV domain name may not be available when you go to claim it. If that is the case, add a memorable word before or after the main name that fits your business. This can be a useful way of getting close to what you want.
Don’t use doubled letters in your .DEV domain
Stay away from using domain names with doubled letters, like bb, ww, etc. This will help your website by avoiding a situation where traffic will be lost due to typos. Choose your .DEV domain name carefully.