If a random person could read your .MEMORIAL domain name and immediately figure out what your company does, that is ideal! This will prevent a lot of confusion and make sure people know just how you can help them with your business or website.
Don’t use doubled letters in your .MEMORIAL domain
Stay away from using domain names with doubled letters, like bb, ww, etc. This will help your website by avoiding a situation where traffic will be lost due to typos. Choose your .MEMORIAL domain name carefully.