If you have a local business, think about including your city or state in your .CASA domain name to make it easy for customers to find and remember. Also consider adding your local address to your business website.
Build your brand with a .CASA domain
Protecting your brand name is important, and you can do this by registering other versions of your domain name, even common typos of it. Doing this will also help drive more traffic towards your website over time.