If a random person could read your .KIM domain name and immediately figure out what your company does, that is ideal! This will prevent a lot of confusion and make sure people know just how you can help them with your business or website.
Using your own name for your .KIM domain name can work sometimes
If you are creating a personal website, a blog, a podcast, or any other website like this, registering your own name as a .KIM domain name may make sense.
Considering your brand identity is rooted in your personal identity, it can work as long as you are comfortable having your name listed online.
