Add a word to your .SHOES domain name if it is not available
The perfect .SHOES domain name may not be available when you go to claim it. If that is the case, add a memorable word before or after the main name that fits your business. This can be a useful way of getting close to what you want.
Focus on where you live
If you have a local business, think about including your city or state in your .SHOES domain name to make it easy for customers to find and remember. Also consider adding your local address to your business website.