What Is a Landing Page?
A landing page is a web page that drives consumer traffic to your business.A landing page is a web page that drives consumer traffic to your business and if done correctly, this can turn traffic into big bucks.
Your landing page is where visitors may go to find out more about a promotion or a specific service so it has to be intriguing and informative enough to hold their interest.
Above all other online marketing materials, a company landing page is perhaps the single most crucial web tool to use if you want to secure your target audience.
So what is a landing page exactly, and what can it do for your business?
Increased trafficOne of the main things a landing page can do for you is help increase your web traffic by an astonishing amount. A clothing retailer, for example, may generate a decent amount of traffic in referring visitors to the homepage but this will deliver fairly feeble results. This is because a homepage, regardless of a striking layout and appearance, is noncommittal and rarely sends visitors in the right direction. A landing page, on the other hand, will prompt visitors to complete an action, to stay a while and to hopefully leave with a purchase and a positive impression. Great landing pages make use of optimized keywords with the intention of matching relevant search results to that of your targeted web page - sending more traffic your way and reeling in an audience that is specific to your brand.