If you want your new website to succeed, take these five final steps to increase its visibility, ensure its usability, and make sure all your hard work pays off.
If you just finished building your website, congratulations! The hard part is over. You've secured a web host and a memorable URL, and built a website that conveys your message and appeals to your target demographic. But none of that matters until you've perfected and publicized it.
Whether your website is a personal blog or your company's official online headquarters, it's important to ask for a variety of opinions and perspectives before releasing it to the public.
Ask colleagues, family members, and friends to browse the website and share their honest opinions. Don't make a beeline for your tech-savvy neighbor, though. To avoid driving people away or confusing your message, you must be able to accommodate a wide range of interests and experience levels.
2. Hone your SEO strategies
Your search engine optimization (SEO) efforts might be the most important part of the entire site-building process.
Now that you've built the website, you need to make sure it won't get buried in search engine results. Use Google's Quality Score - or a similar page rank checker - to find out how effective your keywords, hyperlinks, and other SEO factors are.
New visitors are the online equivalent of walk-in customers, so if you don't like the results you get, rethink your strategies.
3. Track views and activity
If you built a website for your business or personal website in hopes of receiving ad revenue someday, you shouldn't waste any time tracking your page views. If you're a business owner, these can also help you understand your demographic much better.
Google Analytics is widely accepted as the gold standard in website tracking. Create an account and insert their customized code into your SITE123 website. You can find out how long the average visitor spends on your website, which pages they viewed, whether they clicked a link to reach it, and even the country from which they accessed it.
4. Test its browser and mobile compatibility
Building a website isn't as universal as it once was. Each operating system, internet browser, and device has a unique way of receiving and presenting the exact same information.
Unless you prioritized browser compatibility throughout the page-building process, you might be on the brink of releasing a product that only works for a fraction of computer users. Open your website with Internet Explorer, Google Chrome, Mozilla Firefox, and Safari. If text gets jumbled or the layout no longer works, it's better to make changes now than publish a product that will drive potential customers or readers away.
If possible, you should also sample the layout on laptops, tablets, desktop computers, smartphones, and even gaming consoles.
SITE123 free website builder already generates automatic mobile versions of every website you create, but you should still know how your design decisions translated into this condensed version.
5. Share your work!
Now it's time to start getting page views. If you have customers who can benefit from the website, create a mailing list and distribute the link to them first.
Then hit social media, the cheapest and easiest way to reach a mass audience. Write a status that announces your website's launch, and include a promotion or a pop culture reference in order to make the status more attractive and memorable.
Don't be afraid to network, either. Print business cards or flyers with your URL, name, and contact information. Keep them in your car, desk, wallet, or purse, and ask friends to pass them along if they meet someone who might be interested.