5 Important Types of Landing Page
These are the most important types of landing pages.Not all landing pages follow the same framework. The layout and overall intention of a landing page can depend entirely on your business, your unique marketing campaign and of course, the target audience you wish to reach. The following are five very different types of landing page, each with their own unique approach to driving web traffic.
1. Click through landing pageA click through page is the most basic form of landing page, typically simple in its layout and intentions. As described, a click through page is designed in such a way that will tempt web users to click through to a company’s website. Normally, the information provided will vaguely summarize a product or service to entice users into finding out more and the only way to find more information is to progress with the transaction. These landing page links can appear in the form of banner advertisements on blogs featuring large print lettering to attract consumer attention with key phrases and statistics.